Speaker
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Jenn MacIntyreManager, Industry Development, Destination BCDestination British Columbia (Destination BC) is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice.
Crafting Success in Tourism: Opportunities from Destination BC
Whether they are dropping by for a beer or travelling specifically to experience craft beer culture, travellers to BC present a great market opportunity for local brewers. Join Destination BC to learn about opportunities to promote to the travel segment and tap into resources and tools that can help grow your beer tourism business.
In partnership with Destination British Columbia and the BC Craft Brewers Guild, the BC Ale Trail emphasizes how a visit to or around British Columbia is enhanced with a pint of craft beer culture.
Destination British Columbia (Destination BC) is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice.
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