
Speakers
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Joe WiebeContent Manager, BC Ale Trail
The “Thirsty Writer,” Joe Wiebe is a co-founder and Beer Director of Victoria Beer Week, which takes place annually each spring, and co-founder of the BC Ale Trail, for which he is the Content Manager. A graduate of UBC’s MFA Creative Writing program, Joe has been a freelance writer for 20 years, writing hundreds of articles on a wide range of subjects including arts and culture, sports, business and travel. Since 2008 he has mainly written about craft beer in a wide variety of publications. He is the author of Craft Beer Revolution: The Insider’s Guide to B.C. Breweries, which was a B.C. bestseller in 2013 and won the Gourmand Award for Best Beer Book in Canada. Joe is a beer columnist for CBC Radio, and often appears on other radio and TV shows as a craft beer expert. He emceed the Canadian Brewing Awards and regularly hosts panel discussions and beer seminars in venues throughout British Columbia. Joe has participated as a judge at the Canada Beer Cup and the BC Beer Awards, and is the Head Judge for the Okanagan Fest of Ale.
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Lundy DaleMembership Coordinator, BC Craft Brewers Guild
Since her first sip of a Shaftebury Cream Ale back in the late 90s Monica has been a craft beer enthusiast, and it became her mission to build a community around it. Her tool of choice – Social Media. After stints in Banking and the Travel Industry, Monica has now spent a decade working in Communications and Social Media roles across a variety of industries with a focus primarily on the craft beer industry. Monica joined the BC Craft Brewers Guild in 2017 as Communications Coordinator and the BC Ale Trail as Social Media and Community Manager. She was promoted to BC Ale Trail Project Lead in 2019 when the BC Craft Brewers Guild took over as Lead Administrator.
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Monica FrostProject Lead, BC Ale Trail
Since her first sip of a Shaftebury Cream Ale back in the late 90s Monica has been a craft beer enthusiast, and it became her mission to build a community around it. Her tool of choice – Social Media. After stints in Banking and the Travel Industry, Monica has now spent a decade working in Communications and Social Media roles across a variety of industries with a focus primarily on the craft beer industry. Monica joined the BC Craft Brewers Guild in 2017 as Communications Coordinator and the BC Ale Trail as Social Media and Community Manager. She was promoted to BC Ale Trail Project Lead in 2019 when the BC Craft Brewers Guild took over as Lead Administrator.
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Tamara ViditoSocial Media Coordinator, BC Ale Trail
Tamara is a recent graduate of KPU’s Public Relations program, and is thrilled to be back in the craft beer industry.
You’re on the BC Ale Trail. How to make the most of it!
Panel discussion with the BC Ale Trail Content Team. Your brewery is on the BC Ale Trail. What does that mean? What do we get? What should we do to make the most of it?