Jenelle MotzLabel Solutions Manager, Summit Labels
A driven, competitive detail-loving label enthusiast. Jenelle is all about bringing her passion for packaging to the exceptional brands she works with. A rock-climber, passionate birder (over 100 birds by sound alone!) and big idea generator, Jenelle is always looking for the next big label technique to master, industry to conquer, or project to bring to life. As Label Solutions Manager at Summit Labels, where branding meets innovation, Jenelle spends her time partnering with our brands in creativity. Providing rocket fuel (in the form of really great labels) to help our clients reach the next level of success. Don’t believe us? Check out the one-of-a-kind sell-out glitter label she helped inspire.
Selling Out with Embellishments with Summit Labels and Hired Guns Creative
We’re looking at several best-selling beers across Canada – the one thing they have in common? Embellished labels. Jenelle Motz, Summit’s Label Solution Manager and embellishment expert walks attendees through creating killer labels! Chat about how to best leverage your designs, what you should ask suppliers when labelling, and some top tips and tricks for labels that support (and grow!) organic social media followings and sell-out releases. Followed by an unmissable Q&A panel, Jenelle will be joined by Hired Gun Creative’s Leif Miltenberger and a guest brewery to chat real-world experiences with out-of-this-world labelling.