Speaker
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Connor GalwayPresident, Junction ConsultingConner Galway is President of Junction Consulting – a digital consultancy based in Vancouver, BC. He founded Junction in 2012 when he saw a need for organizations to expand their thinking about what’s possible for digital value within an organization. As Junction’s strategist, he spends his days researching, training, and solving problems with clients. He shares his latest thinking in an award winning weekly email called The Brief that’s read by leaders at many of North America’s most respected brands. Some of his recent work has seen him help create a digital learning platform for Destination BC, training for lululemon and, most recently, he was named Leader of the Year by Marketing News Canada for his support of the tourism industry through the COVID-19 pandemic. Aside from his work as a consultant, Conner has become one of Canada’s premiere digital educators, teaching and developing curriculum at many of Canada’s most prestigious Universities, and most recently he has launched the all-new eLearningU – North America’s largest collection of online learning for the tourism industry.
Surprisingly Simple Digital Marketing Lessons: What Separates the Best Brands from the Rest?
The world of digital marketing is filled with tools and tactics, new channels and formats that all seem to be changing as quickly as they’re introduced. The question is: What actually works? What do the best brands know that the rest of us don’t? Over the past decade, Conner Galway has advised thousands of tourism and hospitality brands from Tulum to Tofino, including many of the brands that are consistently recognized as some of the best in the world. He has used that experience to uncover some surprising insights about what they are doing and how they work. The best part: Most of it doesn’t require a big budget – in fact a lot of it is free. Come ready to learn specifics that you’ll be able to take away and apply to your business the very same day.
Key Takeaways: Live examples of small brands doing big things with digital marketing The most common mistakes that drain time and resources Simple tactics that anyone can use, regardless of budget size
The BC Craft Brewers Guild will be providing a bursary of $100 towards the course fees ($250) for 20 people who attend the seminar at BC Beer Con and want to sign up for the full course at eLearningU.
Hosted by Connor Galway, founder and President of Junction Consulting
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