Speaker
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Lesley ChangAccount Manager, Beattie TartanLesley is a public relations professional with a passion for uncovering the story behind the story. She brings over 8 years of experience in various facets of communications, having led public relations, media relations, issues management, and internal and external communications initiatives in the public, private and non-profit sectors for a variety of industries ranging from healthcare and natural resources, to tourism and hospitality. A critical thinker, Lesley is often able to spot opportunities and find creative solutions for clients that just make sense. Lesley currently serves as a director on the Vancouver chapter of the Canadian Public Relations Society as the membership chair.
Reputation Management in the Time of COVID and Beyond
The BC Ale Trail’s PR Partner Beattie Tartan will share some insider PR tips on how to effectively tell your business’s story and discuss reputation management in the time of COVID. 2020 threw so many curveballs at the hospitality industry and often, businesses were left playing catch up to stay up to date on the latest health and safety requirements while trying to keep the lights on. This often meant reputation management fell by the wayside or seen as a luxury owners simply didn’t have time for. This couldn’t be further from the truth – especially during a pandemic. In this session, you’ll learn why reputation management is a must-have, not a nice-to-have, and how you can play a part in it.
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