Nick MartinGlobal Social Engagement Specialist, Hootsuite
Nick has been a social media marketing professional for the past 10 years where he has focussed on growing the online presence for the brands he’s worked with. Those brands include BC craft breweries, small businesses, and for the past five years, he has been on Hootsuite’s social marketing team. Nick is excited to share his expertise and hands-on knowledge with our members at this year’s conference.
How to Use Social Media to Make Strategic Decisions and Grow Your Community
In this session, Nick will be detailing how to perform social listening to gather information for your brewery, perform competitive analysis, and discover what is trending in the craft beer industry. Additionally, Nick will cover social media marketing tactics to grow the brand’s community online which should, in turn, drive sales.