Vanessa JohnsonMarketing and Digital Communication Manager , tartanbond
Vanessa Johnson is the digital communication and marketing manager with tartanbond, an integrated PR and communications firm. Vanessa’s core strengths include strategic digital communication and research/development of marketing strategies. Vanessa has over 15 years of working as a marketing professional with a focus on digital communications including but not limited to social media strategy development/execution and advertising campaign development. She works closely with her clients to set goals and meet objectives in relation to their overall business objectives. Her favourite beer right is anything hazy with a punch of fruit.
Reel Talk: The Impact of Video Content
With the rise of video content in organic social media and the importance of a well-balanced content strategy, we’ll explore algorithms, TikTok and Instagram Reels with a few tips and tricks along the way.