Thursday, October 17th
CONFERENCE KICKOFF
Presented by 
4 – 9pm
Advance preview of the Trade Show featuring 60+ exhibitors.
Complete your bingo card to win PRIZES!
5 – 6pm
Conference Warm Up: Sensory 101: Building Your Flavour Vocabulary. | Crystal Luxmore, Advanced Cicerone leads you through a series of sensory exercises.
*Note: We only have space available for 90 guests as it’s a tasting seminar. *First come, first served. The Trade Show floor opens at 4pm so come early to browse and also reserve your seat if you’d like to join the tasting seminar.
Harbour Conference Centre: Round Room
6.00 – 7.30pm
Dinner featuring Big Day BBQ and DownLow Chicken Shack.
7.30pm – 8.30pm
KEYNOTE
Bryan Roth of Good Beer Hunting
What Narratives and Numbers Can Tell Us, and What You Can Do About Them
Main Theatre and streamed
8.30 – 10.00pm
Mingler with DJ Hebegebe
Friday, October 18th
CONFERENCE MAIN EVENT
Presented by Vessel Packaging Co. 
8.00 – 8.45
Registration, Continental Breakfast, Trade Show Opens
8.45 – 9.45
Welcoming Remarks: Carlos Mendes, Master of Ceremonies
CANADIAN CRAFT BREWERS ASSOCIATION
Rick Dalmazzi, Executive Director, Canadian Craft Brewers Association. Presenting the CCBA’s platform and the benefits that the newly formed association will provide to brewers across the country including the independent seal.
Main Theatre and streamed
9.45 – 10.15
Coffee Break on the Trade Show floor
Sponsored by BoxMaster
10.15 – 11.15
OPENING KEYNOTE
Steve Beauchesne, CEO and Co-founder of Beau’s All Natural Brewing Co
How looking to the past can help navigate craft during turbulent times.
Main Theatre and streamed
Presented by: 
TRACKS:
BREWING + TECHNICAL
MARKETING
OPERATIONS + FINANCE
BREAKOUT
11.15 – 12.15
Canning: Seams Important! | Vessel Packaging Company
Li Room
Main Theatre
Tax Incentives Uncovered. Uncover the hidden value in your company. | Richard Hoy, Catax Canada
Round Room
Simple Yeast Management Anyone Can Do | Neva Parker, White Labs
Breakout (3rd Floor)
12.15 – 1.45
Lunch Break on the Trade Show Floor
Prepared by 
1.00 – 1.30
Lunch n Learns
Keep Your Brand Fresh: Learn to recognize when to evolve, how far to push an evolution, and how to use recent packaging innovations to help. | Leif Miltenberger, Hired Guns Creative
Round Room
BC Craft Brewer’s Guild Insurance Program 101 | Matt Arruda
Li Room
1.45 – 2.45
Brewing with Brettanomyces Yeast and Mixed Cultures | Chad Yakobson, Crooked Stave Brewing
Main Theatre
10 Tips for Increasing Instagram Engagement for Your Business | Lizzie MacNeill, Later Media
Li Room
How to Hire, Train, and Manage Sales People | Industy Panel moderated by Matt Lockhart of Phillips Brewing
Round Room
Brewing Success – Key Financial Solutions | RBC Panel
Breakout (3rd Floor)
2.45 – 3.45
HOPS. Moving beyond variety-by-name to flavour contributions in the hops industry: An evolved approach to integrating the brewing community | D Joshua Mayich, Darlings Island Farm
Li Room
Diversifying the Marketplace | Industry Panel moderated by Chloe Smith of Townsite
Main Theatre
Knowing the Guts of Your Brewery | Curt Herzog, EKOS Brewmaster
Round Room
Taking Your Brewery to the Next Level | RBC Panel
Breakout (3rd Floor)
3.45 – 4.15
Refreshment Break on the Trade Show floor
Sponsored by 
4.15 – 5.15
Technical Tidbits from Blind Enthusiasm | Greg Zeschuk, Rob Monk and Doug Checknita, Blind Enthusiasm Brewing
Presented By
Main Theatre
Aligning your purposes – yours, your organization and your employees | Steven Fitzgerald, Habanero
Li Room
OFFICIAL AFTER PARTY
Presented by: 
See you at the Maritime Labour Centre. The party kicks off at 7pm and goes until midnight!
*Tickets are included with your All-Access Conference Ticket or can be purchased separately.
TRACK:
BREWING/TECHNICAL
11.15 – 12.15
Li Room
12.15 – 1.45
Lunch Break on the Trade Show Floor
Prepared by
1.00 – 1.30
Lunch n Learns
1.45 – 2.45
Wild Things. Brewing with Brettanomyces Yeast and Mixed Cultures
Main Theatre
2.45 – 3.45
HOPS. Moving beyond variety-by-name to flavour contributions in the hops industry: An evolved approach to integrating the brewing community
Li Room
3.45 – 4.15
Refreshment Break on the Trade Show floor
Sponsored by
4.15 – 5.15
Main Theatre
TRACK:
MARKETING
11.15 – 12.15
Main Theatre
12.15 – 1.45
Lunch Break on the Trade Show Floor
Prepared by
1.00 – 1.30
Lunch n Learns
Keep Your Brand Fresh: Learn to recognize when to evolve, how far to push an evolution, and how to use recent packaging innovations to help.
Round Room
1.45 – 2.45
2.45 – 3.45
Main Theatre
3.45 – 4.15
Refreshment Break on the Trade Show floor
Sponsored by
4.15 – 5.15
Main Theatre
TRACK:
OPERATIONS/FINANCE
11.15 – 12.15
Tax Incentives Uncovered. Uncover the hidden value in your company.
Round Room
12.15 – 1.45
Lunch Break on the Trade Show Floor
Prepared by
1.00 – 1.30
Lunch n Learns
1.45 – 2.45
Round Room
2.45 – 3.45
Round Room
3.45 – 4.15
Refreshment Break on the Trade Show floor
Sponsored by
4.15 – 5.15
TRACK:
BREAKOUT
11.15 – 12.15
Simple Yeast Management Anyone Can Do with White Labs
BREAKOUT
12.15 – 1.45
Lunch Break on the Trade Show Floor
Prepared by
1.00 – 1.30
Lunch n Learns
1.45 – 2.45
2.45 – 3.45
3.45 – 4.15
Refreshment Break on the Trade Show floor
Sponsored by
4.15 – 5.15
