As managing director of Canadian-based Beattie Tartan, Deirdre has been entrenched in the integrated communications business for more than 17 years. What began as a west-coast based boutique PR agency called Tartan in 2001, with a handful of Canadian signature experiences quickly expanded internationally with a range of luxury eco resorts across Central and South America. This was also the beginning of Deirdre’s passion for sustainable tourism, and she is a founding member of the Global Ecotourism Network and the IMPACT Sustainable Travel and Tourism conference held annually in Victoria, BC. In 2017, Tartan merged with the Beattie Group, a UK based PR agency with over 34 years of experience and 12 offices. In 2019 Deirdre was awarded Destination Greater Victoria’s Miracle Award in recognition of her work in tourism.
Seminar Panelist: How to Maximize your Investment in the BC Ale Trail