No stranger to communicating new ideas to complex audiences, Jason Laronde is an award-winning solutions consultant with a collaborative spirit. He helped launch the iPhone, iPad, and Apple Watch in Canada and in his career has managed sales and business development teams in industries ranging from consumer electronics retail to complex capital equipment. In his role at Vitalis, Jason helps producers choose sustainable equipment that streamlines their processing and enables them to scale in ways that improve product quality and lower the total cost of production.
Jason values relationships, not transactions—preferring to offer unbiased guidance in pursuit of the right solutions for each particular business. If he has a bias, it’s for forward progress, not just spinning wheels. As one former colleague said, Jason “never mistakes motion for action.”
