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Lindsay Barr

Lindsay Barr

Founding Partner and CSO, DraughtLab Sensory Software

Building a Sensory Program from the Ground Up


|  Lindsay is the CSO and Founding Partner of DraughtLab Sensory Software where she works with food and beverage companies to apply tasting data to inform Product Development and Quality Control. Lindsay got her start at New Belgium Brewing Company as the Sensory and Consumer Research Specialist. For five years she served as the chair of the American Society of Brewing Chemists Sensory Committee where she led a team of experts in publishing seven new globally adopted sensory evaluation techniques. She holds a B.S. in Biochemistry and Molecular Biology from the University of New Mexico, and a Masters in Food Science and Technology from the University of California, Davis. Through DraughtLab, she’s helped make sensory accessible for companies of any size and has set her sights on continuing to develop sensory tools to inform everyday production decisions.

DraughtLab’s practical and approachable sensory analysis solutions provide real world value to companies of any size. Built through a collaboration between industry leading sensory scientists and seasoned problem-solving software designers, DraughtLab set out to change how sensory programs function. By breaking existing barriers to entry, DraughtLab’s process and products make running a world-class sensory program accessible for companies of all sizes.


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